At KLS we help clients understand customer needs and behaviours using our unique approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or sweet spot, the area of distinct advantage over competitors—to inform business decisions and investment allocation.

Here at KLS we help companies break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.

At KLS we assist in resolving the pricing paradox, pricing is almost always the number one profit lever, yet it remains the most underdeveloped, by building long term pricing capabilities and capitalizing on in-year-revenue opportunities.

We assist businesses identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

At KLS we assist businesses align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive growth.

We help companies nurture long-term customers who are more profitable, and who are active proponents of your business in good times and bad.

KLS assists companies build powerful, integrated ready-for-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

At KLS we help our clientele succeed by transforming three building blocks of customer led growth, the 3D lens through which clients solve problems and identify opportunities. We work with our clients to:

• Create a customer experience that is differentiated and tailored to meet customer needs. We do this by identifying a company's most important customers and appealing to those needs by creating a value proposition that is unique.
• Follow-through on the promises they make by building capabilities to optimize customer interactions at every touch point.
• Reprogram Corporate Culture to put clients and their employees first. We concentrate on generating near term results and building a long term foundation for growth and giving businesses what they need to keep listening and responding to change.